Johnnie Walker Red Label

JOHNNIE WALKER RED LABEL is the world’s best-selling Scotch Whisky. It’s renown for its bold, characterful taste – balance to shine through even when mix. It’s a flavour the Walker family has never compromise on.

Blending is part art, part science – it’s a skill the Walker family develope over many generations. RED LABEL with its combination of light whiskies from Scotland’s east coast and dark, peaty whiskies from the west coast, creat a blend with an extraordinary depth of flavour. The taste travels right across your palate to deliver a flavour experience no ordinary whisky can match.

John “Johnnie” Walker was born in 1805 near Kilmarnock and ran a grocery, wine and spirits shop on the High Street in Kilmarnock from where he start to sell his own whisky brand, then known as Walker’s Kilmarnock Whisky.

John’s son, Alexander, had learnt the art of tea blending whilst working for a tea merchant in Glasgow

and, when he return to take over the family business from his ailing father. he use those skills to create the family’s first blend in 1865, Old Highland Whisky, which eventually became Johnnie Walker Black Label.

A few years later, in 1870,

Alexander introduce the now iconic square bottle as it allow. More bottles to be pack in a case and reduce breakages.